✔ Up to 96% smoother hair*✔ Up to 96% stronger hair**✔ 97% of consumers agreed that their hair looks rehydrated***✔ 90% of consumers agreed that their scalp is nourished***✔ 97% said the fiber is more hydrated and the hair suppled**✔ 71% of consumers agreed that scalp discomforts were relieved***
* Instrumental test on bleached hair after classic shampoo and fondant**Measured as repeated combing breakage on bleached hair vs. classic shampoo***Clinical and self-assessment, 35 people during 4 weeks, 3 applications per week